FAQ's (We hear 'em all the time.)
What can you do that I can't do?
Nothing, provided that you, too, have years
of experience with state-of-the-art layout software, image editing
packages, copy editing, photography, digital typesetting, web
and cover design, as well as writing, teaching and editing English.
Is this vanity publishing?
Nope. We don't publish what we don't like. We retain control over
our title list, because we're building a business and a brand that
we want to become associated with quality writing. We're in this
Eventually, we'd like to be in a position to offer advances and
to propose a variety of contracts like the big guys do. In the
meantime, while we work out the kinks and build up a stable of
goto talent (that would be you), our business model may
superficially resemble that of a value-added printer. Our discretion
about the projects we undertake and the specialized skills we bring
to your project make us different.
What's it going to cost?
This is where we mumble about every project being
different when what you really want is a number.
Costs change rapidly
because of the price of printing and paper; these numbers may or
may not differ significantly from today's. We'll
quote your project for free; then you can run reliable numbers to
see what works for you.
Got that? OK, suppose we can keep a short run (say 100 copies)
of a novella (let's say 68 pages) to something under $1,400.
Is that expensive? You set the price, but suppose
you charge $15.95 and sell out the edition. All things considered,
you'll about break even. Nobody's going to make money on
an inexpensive short run. Trade-priced short-run printing is not
about the money but about exposure. On the other hand, we
can reorder more books from the printer with the cost of set up and
design already paid for and you could begin to pocket a decent percentage.
For a more commercially viable project, consder
300 copies of a 240 page novel or resource book with a color cover.
Your investment would be around $2,400.
Price it at $16.95, sell
out the edition, and you've made $2,700. Add a custom website for
another $600 and aggressively promote your book. Do a couple
of readings, land a radio interview or two; order more books and
sell another 1,000 copies. Bottom line, you're up over $13,000.
But every project is different.
We can deliver finished books or only the files for you
to take to a printer of your choice (try Table Rock Printers in Morganton,
NC, for example). . Use our contact
introduce yourself and your project. We'll be happy to quote it.
What do you need from me?
You'll need to provide your manuscript in
electronic form. Word, WordPerfect, or some other word processing
program that can produce rich text files that our computers can
read will be fine. Printed manuscripts cannot be used
to set up your book, but we'd be happy to review a
query, a proposal, or a complete manuscript in printed form
to see if you and we are a good match.
If you'd like to email a proposal or a query, please
attach it to an email and send it to
or use our contact form to introduce yourself and
CDs or printed matter can be mailed to this
Highland Creek Books
238 Rivercliff Drive
Connellys Springs, NC 28612